How to Use Email Throttling

Step 1: Understand the Core Components of Throttling

Throttling works by combining two key elements: a daily sending limit that you control and an automatic delay that our system manages. Together, they make your email activity look natural and human, dramatically improving your deliverability.

1. Set Your Daily Sending Limit

This is the maximum number of emails you will allow a single connected mailbox to send per day.

• How to set it: You decide on a specific number (e.g., 50, 75, 100) based on your email account's age and reputation.

• Best Practice: While your email provider (like Google or Outlook) may allow a higher volume, we strongly recommend keeping your daily limit at or below 100 emails per day per mailbox. Exceeding this number significantly increases the risk of being flagged as spam. Safe, common limits are 50, 75, or 100.

2. Leverage the Automatic Randomized Delay

To prevent your outreach from looking robotic, our system automatically adds a randomized buffer of 2 to 3 minutes between each email sent from your account.

Step 2: How to Properly Warm Up a New Email Mailbox

You can't go from zero to 100 overnight. A brand-new email mailbox needs to be "warmed up" to build a positive sending reputation with email providers. Follow this gradual process for the best results.

• Week 1: Establish Your Presence
  For a brand-new mailbox, you should begin by sending no more than 20-30 emails per day. This initial, low volume signals to providers that you are a legitimate user.

• Week 2: Build Momentum
  If the first week goes smoothly with good engagement, you can confidently increase your daily limit to 30-40 emails per day.

• Weeks 3 & 4: Find Your Sweet Spot
  Continue the gradual increase, moving up to 40-50 emails per day. For most businesses, a sustained rate of around 50-75 emails per day per mailbox is the ideal balance for consistent outreach and excellent deliverability.

• Pro Tip: Remember, the goal is long-term deliverability, not short-term volume. To scale your outreach, you can connect multiple mailboxes to your account, allowing you to send to a larger audience while keeping each individual mailbox within safe sending limits.